About SINH SALON

It is a luxury experiential Salon for Hair, Skin, and Beauty that allows guests to pamper their senses through our meticulously crafted services by our trained experts. Salon prioritizes the comfort of its guests, hygiene, and sanitation.

CRAFTING THE CORE VALUE PROP

Product/ Service

Our main offering is Luxurious Experiential Salon Services. SINH is a unisex salon that is the epitome of providing the best Hair, Skin, and Beauty services. We have well-trained professionals who are experts in Hair, Skin, and Beauty.

We constantly evolve with the latest trends and use authentic products only.

Some of the pain relievers for customers are:

1. Personalized Recommendation - Our experts provide personalized consultations to recommend the best hair and skin treatments to each customer.
2. Privacy: Most of the salons have common areas for both men and female or a common area only for females/males. A customer might shy away from getting services in front of other people. Hence. we have introduced the concept of a hermit lounge, a private space to enjoy the experience of the salon services.

Currently, customers are going to their nearby salons or availing of salon-at-home services.

Understanding Market

The grooming industry is evolving day by day in the form of Unisex salons a new domain. With the increase in purchasing power and the growing need to look better every day the demand for beauty services is increasing.

There are two main competitors :

1. Existing Luxury Salons in nearby vicinity or hotels.
2. Salon at Home Services.

1. Existing Luxury Salons like Geetanjali Salon, Levo Spalon, Noi tre Salon, Toni and Guy Salon
2. Salon at Home Services: Urban Company, Yes Madam, Getlook

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As SINH Salon will only function in physical locations to provide its service hence the real competition is Existing Luxury Salons like Levo Spalon, Tony and Guy Salon, and Geetanjali Salon.

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JTBD for SINH Salon:

SINH Is a new product in a mature market and has high competition. It is a push product. According to the trust vs awareness map, it lies in the bottom left Quadrant. Hence, JTBD:

1. Create awareness about the Brand
2. Create differentiation
3. Create preference & top of the mind recall

USER

A shift towards high-end salons in India can be attributed to a combination of changing consumer preferences, evolving lifestyles, a desire for quality services, and the influence of global beauty and grooming trends. Hence, the ICP:

• Affluent customers who are looking to indulge in luxury
• Customers that like to pamper themselves and splurge to look presentable
• People who give a lot of importance to body, beauty, and attractiveness.
• Customers are not comfortable getting service in front of other guests. They need personal attention and want to get the feeling of getting pampered.
• Value Quality and Expertise Services
• Boast it on Social media to maintain social status
• Influenced by the global & local media that idealizes Western beauty ideals
• Keeping up with the latest fashion and beauty trends - new facials, treatments, makeup services, etc.

Certain values:

• Most of the customers have one hairstylist/hairdresser from which they prefer to get the services done. They have been going to them for years because of the trust they have built over the years.
• Since it's a recurring service that they need every month or two, customers tend to take memberships in the salon to save money on the services. Preferably near to home or due to their preferred expert.

Triggers for customers to choose SINH?

1. Privacy - Our Hermit lounge offers a private space for customers who want to enjoy the "Me" time while getting pampered amid all the distractions. An experiential place that pampers them with customized food and beverage options, all access to an OTT subscription while enjoying the services.
2. Value Quality and Expert Services. - We have some renowned hair stylists that are experts in their field.

Negotiables?

1. Distance to the Salon
2. Price for the services

Non-negotiables?

1. Quality of the services
2. Hygiene and Sanitization
3. A seamless booking experience, leaving them feeling prioritized

Goals

1. Personal Goals: Both men and women strive to look their best every day and stay ahead of the latest trends. Being able to indulge in luxury and pampering after a long day or at regular intervals brings a sense of reward and happiness.
2. Social Goals: People take pride in showcasing their pampering experiences at luxury salons as a symbol of their status. Also, people go to chat with their friends or with the staff around.

Core Value Prop of SINH Salon:

For every nearby living affluent customer looking for a luxurious experience with hygienic facilities and services, SINH Salon is a must-visit place that offers privacy, best-in-class facilities, and services to its customers.

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ESTABLISHING BRAND WEDGE AND DEFINING BRAND FOOTPRINT

Insights

The salon service market's worth in 2024 is estimated to be US$ 2,18,448.7 million. By 2034, the beauty salon industry is expected to flourish at a CAGR of 6.5%.

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Category perceived as:

Given the growing awareness of self-grooming and the increasing social media savvy consumer base demanding to meet benchmark beauty standards, the salon industry in India is seen as essential.

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There are a lot of brands to choose from. Each locality has almost 3-4 salons that offer very competitive pricing.

User Pain point is too many options available in market. Some of the favorite salons are booked or there is too much rush in the salons during peak hours. They are unaware of the latest trends or if they will suit them.

Finding an experiential space that prioritizes them and gives them personalized advice that is best suited for them.

Negotiables?

1. Distance to the Salon within 5-6 km
2. Price for the services

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Non-negotiables?

1. Quality of the services
2. Hygiene and Sanitization
3. A seamless booking experience, leaving them feeling prioritized

Aspirations?

1. To be ahead of the latest beauty trends - hairstyles, hair color, nails, etc.
2. To be well groomed and look desirable and presentable at all times.

BRAND WEDGE

If the Salon Category perception is that it is an essential service but does not provide the best in experiential services and users do not feel prioritized and well pampered, Then, SINH Salon will ensure they get immense value from the high-quality service and private experience.

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BRAND FOOTPRINT

Look

Aspirational but not unfamiliar

Friendly but not ingratiating

The overall look of the Salon is very premium. The staff themselves are well groomed and the space is very hygienic and welcoming.

The logo is a blend of premium lifestyle, indulgence, and rejuvenation. The space between the letters depicts the feeling of relaxation.

The Color scheme the Salon follows is Teal and Gold. Teal combines the calming properties of blue with the renewal qualities of green. It is a revitalizing and rejuvenating color that also represents open communication, faith, trust, and luxury. 

Font and Type - Primary and special fonts depict clear communication and personalization.

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We only keep genuine and authentic products like Loreal, Schwarzkopf, Olaplex, Kevin Murphy, Osis+, pH, etc.

Photography - Aspirational but relatable to our customers. Attainable, human, confident, clear, focused, and warm.

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SPEAK

I'm Confident but I'm not cocky

I'm Witty but I'm never silly

I'm Conversational but always appropriate and respectful

Clear and Concise communication

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We are confident what we say they are well well-researched and recommended by our stylists. We spark conversations to know customer pain points and relieve them in a best-suited way.

Our replies are confident and caring for the customer. We never push customers for services.

BEHAVE

I'm friendly but not pushy - Very Polite staff

No compromise on customer experience -preferences of their food and beverage preferences.

No compromise on comfort - Valet parking, Private suite - Hermit Lounge and suggesting the best possible treatments for them even if it means that costs less.

Welcoming to customers - Provide seamless booking experience, always reward our first-time customers with planters.

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APPLICATION ON AND OFF PRODUCT

OFF PRODUCT

Events - All events with HNI's and affluent people to target the right audience.

Social Media - Aspirational and according to customer behavior the posts are made.

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Website:

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Revised look: to be according to the typography provided. Communication to remian same.

QR CODES -

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The colors invoking the right brand perception and visual designs are minimalist and confident at every touch point till now.

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Contact us Page

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THANK YOU